Chapter I — The Symptoms
The empty calendar
Monday morning. You open your diary. No discovery calls booked. No warm leads in sight. Just another week of hoping someone replies to your InMails.
Chapter II — The Competition
The rival's LinkedIn post
A smaller agency just announced their third new client this quarter. Same niche as yours. You know their recruiters are no better. So what are they doing differently?
Chapter III — The Trap
The feast-or-famine trap
You land a big placement. Cash the fee. Feel good for a week. Then open your pipeline and realise there is nothing behind it. The cycle starts again.
How it works
A BD SYSTEM THAT RUNS WITHOUT YOU.
AUDIT
We pull apart your current BD process. Every manual step. Every tool that does not talk to the next one. Every lead that slips through the cracks.
We pull apart your current BD process. Every manual step. Every tool that does not talk to the next one. Every lead that slips through the cracks.
Positioning and content that makes hiring managers come to you. No chasing required.
- LinkedIn thought leadership
- Automated lead magnets
We wire up outreach that runs on autopilot. Personalised messages to the right people, on the right channels, at the right time.
Personalised outreach across email, LinkedIn, and phone. Hundreds of touches a week. Zero hours from you.
- Multi-channel sequences
- AI-written personalisation
BUILD
We wire up outreach that runs on autopilot. Personalised messages to the right people, on the right channels, at the right time.
GROW
Every week we review what is working and cut what is not. The system gets sharper the longer it runs.
Every week we review what is working and cut what is not. The system gets sharper the longer it runs.
Every lead lands directly in Bullhorn, Vincere, or Salesforce. No spreadsheets. No copy-pasting.
- Leads straight into your CRM
- Automatic lead routing
Who builds your system
GARETH WRAY
10 years in B2B sales. 5 years in specialist digital marketing. I built Pipeline Wizards because I watched tech recruitment agencies pay for marketing that never understood their market. Every system I build comes from real sales experience, not agency theory.
Your investment
ONE SYSTEM.
THREE WAYS IN.
Every path gives you a BD system you own outright. No rented platforms. No dependency. Choose how much you want us involved after the build.
For DIY founders
THE PIPELINE BUILD
Own the system. Run it yourself.
One-time. Yours forever.
Delivered in 90 days
- Landing page, lead magnet, and 5-7 email nurture sequences
- 250 ICP prospects loaded into cold outreach sequences
- 2 sending domains warmed and protecting your main brand
- CRM pipeline configured with metrics dashboard
- Full SOPs, 2-hour handoff call, and 30-day email support
Best for agencies with internal capacity to manage outreach after handoff.
SEE IF YOU QUALIFYFully managed
THE PIPELINE ENGINE
We build it. We run it. You close.
After one-time build fee (£3,000–£3,500)
Everything in the Build, plus
- 250 new ICP prospects added and sequenced every month
- 4 LinkedIn posts and fortnightly newsletter produced for you
- Sequence A/B testing and reply management to your calendar
- Monthly performance report with opens, replies, and booked calls
- Bi-weekly strategy calls and quarterly system reviews
3-month minimum after build, then month-to-month. Cancel with 30 days notice.
SEE IF YOU QUALIFYBest results. One decision.
THE PIPELINE LAUNCH
Build plus 90 days managed. The full run-up.
Flat fee. Save ~£1,000 vs. buying separately.
Everything. 6 months. One number.
- Full system built and managed for 6 months total
- One flat investment. No separate monthly to think about.
- System reaches compounding traction before any ongoing decision
- Results speak for themselves by month 6
- Continue at standard monthly or take over with full handoff
The cleanest path. One conversation, one commitment, real results before you decide on anything else.
SEE IF YOU QUALIFYLimited to 5 clients at any time. Every system is built by Gareth personally.
One placement covers the entire build and months of management. You own every asset regardless of which path you choose. No lock-in contracts. No rented systems.
The maths
YOU ALREADY KNOW THE NUMBERS.
You just saw the investment. Now look at what a single tech placement is worth to your agency. The system pays for itself before the compounding even starts.
Your avg placement fee
£15K+System pays for itself with
1 DEALReady to stop doing BD by hand?
30 minutes. No pitch deck. Just an honest look at whether this fits your agency.
YOU OWN EVERYTHING. FULL STOP.
Every landing page, email sequence, outbound list, CRM configuration, and piece of content is built inside your accounts and stays there permanently. If you cancel management after the minimum period, nothing gets locked, deleted, or held hostage. The system is yours whether we work together for 3 months or 3 years.
NOT ANOTHER MARKETING AGENCY.
| Feature | Generic Agency | Pipeline Wizards |
|---|---|---|
| Built for tech recruiters only | No | Yes |
| Outreach runs without you | No | Yes |
| Leads land in your CRM | No | Yes |
| You own the system outright | No | Yes |
| No cold calling ever | Usually required | Yes |
Before you book
FREQUENTLY ASKED
Your system goes live within 30 days. From there, how fast meetings book depends on your niche, your offer, and the size of your addressable market. We commit to the system and the process. We do not promise specific lead numbers.
No. We stay well within platform limits and every message is personalised. Your profile reputation stays intact. Most clients see their SSI score actually improve.
No. The system is fully managed. You take the calls and close the deals. We handle everything else.
You keep everything. The system, the sequences, the data, the integrations. It is all built inside your accounts. No lock-in. Cancel any month with 30 days notice.
Lead gen agencies rent you leads. We build you a system. When you stop paying a lead gen agency you have nothing. When you stop paying us you still have the entire BD machine running inside your own tools.
The build is a one-time investment in infrastructure you own forever. Management is optional ongoing fuel that keeps the system producing. One is a capital investment, the other is an operational cost. Most clients find the management pays for itself within the first booked call.
Yes. That is exactly what The Pipeline Build is for. We build the system, hand it over, and if you want management at any point after that we pick it up. No penalty for starting without it.
Because it takes 30 days for the system to go live and 90 days to see real traction from both inbound and outbound. A 3-month minimum means we are actually managing a running system, not just getting started. Anything less and we cannot show you what it does.
STOP CHASING.
START CHOOSING.
30 minutes. No sales pitch. Limited to 3 new builds per quarter.